§ On the line · Plancha
§ By Alexei Korolyov
The filings.
9 issues
tofu
4 min read
You're selling tofu wrong
How soy became CEE's most complicated ingredient and what that means for your menu.
google reviews
4 min read
How restaurants win on Google Reviews (without doing anything sketchy)
Most restaurants are already 4.5+. The difference now is credibility, recency, and replies. A practical playbook for asking, responding, and avoiding risky review shortcuts.