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The pricing file.

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Recent issues.

6 issues
bucharest 3 min read

What it's like to get 10,000 people to dine out in a single week

What it's like to get 10,000 people to dine out in a single week

Bucharest Food Week brought 110 restaurants together, filled tables with first-time guests and sold out a Parisian pop-up in six hours. Here's what the organisers learned.

File · bucharest Georgiana Ilie
pricing 5 min read

The soundtrack to a $60 loaf of bread

Alexei wrote the album playing in New York's most talked-about bakery. Here is how that happened, why a Graz bread chain went viral, and what background music legally costs you in Hungary, Romania and Austria.

File · pricing Alexei Korolyov · Georgiana Ilie · Zsofi Bajor
water 5 min read

Do you charge for tap water during a heatwave?

Do you charge for tap water during a heatwave?

Charging for tap water, or refusing it outright, is a margin decision, a reputation decision and sometimes a legal decision. Across our three markets, these are starting to collide.

File · water Georgiana Ilie · Zsofi Bajor · María Paula Ángel Benavides
inflation 4 min read

The tenderloin comes off the menu before its price goes up

The tenderloin comes off the menu before its price goes up

Third and final in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. We finish in Vienna.

File · inflation Alexei Korolyov
inflation 4 min read

The Margherita stays cheap, the truffle pays for it

The Margherita stays cheap, the truffle pays for it

Second in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. This week: Budapest.

File · inflation Zsofi Bajor
menu 6 min read

How a Bucharest operator prices through inflation

How a Bucharest operator prices through inflation

First in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. We start in Bucharest.

File · menu Georgiana Ilie