§ The files · Plancha

The menu file.

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Recent issues.

6 issues
menu 4 min read

Her product strategy was to get banned by the Orthodox Church

Her product strategy was to get banned by the Orthodox Church

How Central Europe's most sacred dishes became its best marketing assets.

File · menu Georgiana Ilie · Zsofi Bajor · Alexei Korolyov · María Paula Ángel Benavides
heatwave 5 min read

Heatwave menus and 50°C kitchens, Bucharest under water and the treacherous Austrian sausage

Heatwave menus and 50°C kitchens, Bucharest under water and the treacherous Austrian sausage

Record heat, flooded basements, carcinogenic sausages, an ice-cream shortage, and kitchen life at 45°C in five reels.

File · heatwave Zsofi Bajor · Georgiana Ilie · Alexei Korolyov
inflation 4 min read

The tenderloin comes off the menu before its price goes up

The tenderloin comes off the menu before its price goes up

Third and final in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. We finish in Vienna.

File · inflation Alexei Korolyov
inflation 4 min read

The Margherita stays cheap, the truffle pays for it

The Margherita stays cheap, the truffle pays for it

Second in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. This week: Budapest.

File · inflation Zsofi Bajor
menu 6 min read

How a Bucharest operator prices through inflation

How a Bucharest operator prices through inflation

First in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. We start in Bucharest.

File · menu Georgiana Ilie
tofu 4 min read

You're selling tofu wrong

You're selling tofu wrong

How soy became CEE's most complicated ingredient and what that means for your menu.

File · tofu Peter Erdelyi · Alexei Korolyov · Georgiana Ilie · Zsofi Bajor · María Paula Ángel Benavides