§ On the line · Plancha

Zsofi Bajor

I’m a Budapest-based hospitality innovator and food storyteller with a rare dual background: 15 years in television and media and a second career building real-world food concepts that change how people eat.

§ By Zsofi Bajor

The filings.

9 issues

tofu 4 min read

You're selling tofu wrong

How soy became CEE's most complicated ingredient and what that means for your menu.

File · tofu Peter Erdelyi · Alexei Korolyov · Georgiana Ilie · Zsofi Bajor · María Paula Ángel Benavides

google reviews 4 min read

How restaurants win on Google Reviews (without doing anything sketchy)

Most restaurants are already 4.5+. The difference now is credibility, recency, and replies. A practical playbook for asking, responding, and avoiding risky review shortcuts.

File · google reviews Peter Erdelyi · María Paula Ángel Benavides · Zsofi Bajor · Georgiana Ilie · Alexei Korolyov