Zsofi Bajor
I’m a Budapest-based hospitality innovator and food storyteller with a rare dual background: 15 years in television and media and a second career building real-world food concepts that change how people eat.
The filings.
How war hits your menu, the worst food influencer in Budapest and toilet signs from hell
Five items. Iran, influencers, toilet signs, a bakery opening, and Turkish food done right.
In the business of wasting food
Food waste is one of the least-tracked costs in hospitality. Here's what the numbers look like when you measure it.
Bread wars, spy pizza, and why your coffee bill just went up
Plancha Express edition, five things worth your attention before the next service.
You're selling tofu wrong
How soy became CEE's most complicated ingredient and what that means for your menu.
How restaurants win on Google Reviews (without doing anything sketchy)
Most restaurants are already 4.5+. The difference now is credibility, recency, and replies. A practical playbook for asking, responding, and avoiding risky review shortcuts.