By Zsofi Bajor · Alexei Korolyov · Georgiana Ilie · Peter Erdelyi
— for the line, not the lounge.
¶ Pull quotesFrom this issue →
The line, in their words.From this issue
Pull · § 01
Cheaper vegetables, tone-deaf tomatoes, and when food festivals work for operators
→ VAT
Pull · § 02
What the planned Hungarian VAT cut won't do, what the Austrian Ministry of Agriculture got wrong, and where post-event sales actually show up.
→ Plancha
Three items before the next service:
The new Hungarian government wants VAT on fruit and veg down from 27% to 5%. Restaurant operators will likely keep the difference, but some dishes may get easier to put on the menu.
Austria is trying to use the Eurovision festival for food promotion. Some of it worked very well, other parts, even the farmfluencers couldn't save.
Taste of Transylvania goes on the road this year, ending in Bucharest in October. The research on whether festivals like this are worth it for operators is clearer than you'd think.
Restaurants getting a tax break in Hungary, diners are unlikely to see any of it
Three items before the next service:
The new Hungarian government wants VAT on fruit and veg down from 27% to 5%. Restaurant operators will likely keep the difference, but some dishes may get easier to put on the menu.
Austria is trying to use the Eurovision festival for food promotion. Some of it worked very well, other parts, even the farmfluencers couldn't save.
Taste of Transylvania goes on the road this year, ending in Bucharest in October. The research on whether festivals like this are worth it for operators is clearer than you'd think.
I’m a Budapest-based hospitality innovator and food storyteller with a rare dual background: 15 years in television and media and a second career building real-world food concepts that change how people eat.
