§ On the line · Plancha
Georgiana Ilie

Georgiana Ilie

Journalist and anthropologist looking at how food influences our world.

§ By Georgiana Ilie

The filings.

15 issues
bucharest 3 min read

What it's like to get 10,000 people to dine out in a single week

What it's like to get 10,000 people to dine out in a single week

Bucharest Food Week brought 110 restaurants together, filled tables with first-time guests and sold out a Parisian pop-up in six hours. Here's what the organisers learned.

File · bucharest Georgiana Ilie
pricing 5 min read

The soundtrack to a $60 loaf of bread

Alexei wrote the album playing in New York's most talked-about bakery. Here is how that happened, why a Graz bread chain went viral, and what background music legally costs you in Hungary, Romania and Austria.

File · pricing Alexei Korolyov · Georgiana Ilie · Zsofi Bajor
jobs 4 min read

Summer ends, the labour shortage changes postcode

Summer ends, the labour shortage changes postcode

The season closed, the people who ran it are between contracts for six weeks, but some already have a start date in Tyrol.

File · jobs Zsofi Bajor · María Paula Ángel Benavides · Alexei Korolyov · Georgiana Ilie
menu 4 min read

Her product strategy was to get banned by the Orthodox Church

Her product strategy was to get banned by the Orthodox Church

How Central Europe's most sacred dishes became its best marketing assets.

File · menu Georgiana Ilie · Zsofi Bajor · Alexei Korolyov · María Paula Ángel Benavides
heatwave 5 min read

Heatwave menus and 50°C kitchens, Bucharest under water and the treacherous Austrian sausage

Heatwave menus and 50°C kitchens, Bucharest under water and the treacherous Austrian sausage

Record heat, flooded basements, carcinogenic sausages, an ice-cream shortage, and kitchen life at 45°C in five reels.

File · heatwave Zsofi Bajor · Georgiana Ilie · Alexei Korolyov
water 5 min read

Do you charge for tap water during a heatwave?

Do you charge for tap water during a heatwave?

Charging for tap water, or refusing it outright, is a margin decision, a reputation decision and sometimes a legal decision. Across our three markets, these are starting to collide.

File · water Georgiana Ilie · Zsofi Bajor · María Paula Ángel Benavides
menu 6 min read

How a Bucharest operator prices through inflation

How a Bucharest operator prices through inflation

First in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. We start in Bucharest.

File · menu Georgiana Ilie