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Zsofi Bajor

Zsofi Bajor

I’m a Budapest-based hospitality innovator and food storyteller with a rare dual background: 15 years in television and media and a second career building real-world food concepts that change how people eat.
The case for running a lunch menu you don't profit from

The case for running a lunch menu you don't profit from

Three operators on how they structure midday service, who it brings in, and what it builds that dinner service can't.
15 Apr 2026 6 min read
How war hits your menu, the worst food influencer in Budapest and toilet signs from hell
plancha express

How war hits your menu, the worst food influencer in Budapest and toilet signs from hell

Five items. Iran, influencers, toilet signs, a bakery opening, and Turkish food done right.
01 Apr 2026 6 min read
In the business of wasting food

In the business of wasting food

Food waste is one of the least-tracked costs in hospitality. Here's what the numbers look like when you measure it.
18 Mar 2026 5 min read
Bread wars, spy pizza, and why your coffee bill just went up
plancha express

Bread wars, spy pizza, and why your coffee bill just went up

Plancha Express edition, five things worth your attention before the next service.
04 Mar 2026 4 min read
You're selling tofu wrong

You're selling tofu wrong

How soy became CEE's most complicated ingredient and what that means for your menu.
25 Feb 2026 4 min read
How restaurants win on Google Reviews (without doing anything sketchy)
google reviews

How restaurants win on Google Reviews (without doing anything sketchy)

Most restaurants are already 4.5+. The difference now is credibility, recency, and replies. A practical playbook for asking, responding, and avoiding risky review shortcuts.
11 Feb 2026 4 min read
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