Zsofi Bajor
I’m a Budapest-based hospitality innovator and food storyteller with a rare dual background: 15 years in television and media and a second career building real-world food concepts that change how people eat.
The filings.
The Margherita stays cheap, the truffle pays for it
Second in a three-part series: operators in Romania, Hungary and Austria on how they set prices, defend margins, and read a guest who is spending less. This week: Budapest.
Cheaper vegetables, tone-deaf tomatoes, and when food festivals work for operators
What the planned Hungarian VAT cut won't do, what the Austrian Ministry of Agriculture got wrong, and where post-event sales actually show up.
The restaurants AI recommends, and why
We asked ChatGPT, Gemini and Claude where to eat in Budapest, Bucharest and Vienna, then asked them why. The answers show who is visible, who is missing, and why Google still sits underneath most AI restaurant discovery.
The case for running a lunch menu you don't profit from
Three operators on how they structure midday service, who it brings in, and what it builds that dinner service can't.
How war hits your menu, the worst food influencer in Budapest and toilet signs from hell
Five items. Iran, influencers, toilet signs, a bakery opening, and Turkish food done right.
In the business of wasting food
Food waste is one of the least-tracked costs in hospitality. Here's what the numbers look like when you measure it.
Bread wars, spy pizza, and why your coffee bill just went up
Plancha Express edition, five things worth your attention before the next service.